Service Contracts

With new cars lasting much longer the service contract business is on a decline. Dealers are finding more creative products to make up the loss. But, why can't service contracts regain there status as a serious revenue generator?

The product is being removed from the finance office and into BDC (business development centers) where several staff can focus on not only service contracts but several other profitable products as well.

Is there a need for service contracts since cars are built much better, car companies provide better warranties and cars perform better with fewer breakdowns? They are like insurance, you don't want it, hope you don't need it, but if you do, glad you had it.

On of the reasons for the slow down in service contact sales is costs. Depending upon the type car you drive and what you want covered the cost could be several thousands of dollars. Most lenders will include in the auto financing. The other is lack of presentation of the product to all customers and explaining the details of coverage. That's why the BDC will get better sales results.

Have you bought a service contract along with a new car purchase? Why did or didn't you?

Free WiFi Hot-Spot

The consumer in your store shopping with a smartphone is not only more educated but is also more likely to buy. The big difference is if you offer free wi-fi customers will use to shop you on the Internet. The good news is with COD another free wi-fi hotspot is created but customer cannot get on Internet. Only have access to COD website and/or mobile site where your coupons are located.

Your Mobile Only Coupons:
1. Increase sales-ready leads
2. Convert more in-store shoppers
3. Avoid missed mobile sales
4. Web portable provides more sales opportunities
5. Improve local search position
6. Invite shoppers to buy now
7. You coupons seen in every COD location
8. You do not need mobile site to advertise

Coupons display on smartphones, tablets, iPhone, iPad, laptop, PDA and PC. Customers can post reviews
Try COD now http://couponsoffersanddeals.com/advertise.asp?Loc=wifi

New Year for Resolutions

Christmas is over and all those much wanted gifts have been received and some returned. Now you set your sites on how to bring in the new year. Where? With whom?

We'll ask and be asked what are your new year's resolutions? Or do you make resolutions? Or how many resolutions do you keep.

A resolution is like a goal. It's been said that if you write it down and do it for 30 consecutive days the goal becomes a habit.

So, what is your goal for 2013? Do you set more than one? How long before you break it?

I've made one new year's resolution or goal for 2013. Sign-up 25 merchants in top 50 markets as advertisers on new CouponsOffersandDeals.com website.

The Holiday Shopping Season Has Just Begun For Some

Procrastination is alive and well

Press Release from Lands End

DODGEVILLE, Wis., Dec. 13, 2012 /PRNewswire/ -- While millions of holiday shoppers took advantage of
Black Friday and Cyber Monday in record numbers this year, a recent survey conducted on behalf of Lands' 
End finds that 30 percent of this season's gift buyers have yet to make a single purchase.  Of those that have 
begun to tackle holiday shopping, almost eight out of ten (79 percent) still have gifts to purchase with over half 
(51 percent) stating they have up to five gifts left on the shopping list.  The survey also revealed that the 
upcoming National Free Shipping Day (December 17) will provide an added shopping incentive for 39 percent
of shoppers.

"At Lands' End, we love to accommodate last minute holiday shoppers," said Joan Conlin, vice president of 
customer care services, Lands' End.  "Our customer service representatives, expedited shipping options, 
warehouse staff and gift wrapping services make Lands' End the perfect Procrastination Destination to fulfill 
last minute gift orders. In fact, we will be taking orders until December 21^st with expedited shipping to be 
processed and delivered in time for Christmas Eve."
With only two weeks before the holiday, the survey finds last minute shoppers will be out in full force.  Seven 
out of ten
 (73 percent) respondents state they will be shopping during the two weeks before Christmas with 10 percent 
confessing they will be shopping for holiday gifts on Christmas Eve.While some shoppers may procrastinate, 
they do have gifts lists in place.
Topping last minute lists, shoppers will be shopping for Apparel and Accessories (58 percent), Gift Cards  
(56 percent), Electronics (46 percent), Food and Confections (38 percent), Jewelry (26 percent), Housewares
(25 percent) and Pet Products (18 percent).
Additional Last Minute Holiday Shopping Survey Findings:

Better Late Than Never – Almost three-quarters of respondents (74 percent) state they did not shop earlier 
this year than prior years even though retailers offered early shopping incentives and promotions.

Shopping Procrastinators – When asked why wait until the last minute to shop for gifts, 
59 percent state they are "natural procrastinators."Taking Time – More than seven out of ten (74 percent)
surveyed state they take their time to search out the right gifts for recipients, while more than half (53 percent)
state they do not have time to shop.Stressed and Excited – Last minute shoppers state they are "stressed"
because there is so much left to do (42 percent), yet "excited" to find good deals and gifts (49 percent). 
Shopping and Joy – When it comes to holiday shopping, a quarter of respondents (26 percent) enjoy the
last minute shopping experience.

Wi-Fi The New Marketing Channel?

I had the  opportunity to test a similar device but using bluetooth. The bluetooth device worked very well and shoppers did opt-in for the bluetooth message with rates as high as 85% in my tests with a low of 17%  in a local small shopping mall.

I'm currently using the wi-fi device with my in home secure router, in my condo complex, and over 2300 hits so far.

The term wif-fi does not have a meaning. It is a shortened name given by the Wireless Ethernet Compatibility Alliance, the group which ensures compatibility between hardware devices that use the 802.11 standard.  Wi-Fi is used for high-speed connections (10 Mbps or greater) to laptops, desktops, smartphones, tablets and any other wireless device located within proximity indoors  or within several hundred yards outdoors.

Wi-fi service providers are networking cities and other areas with a high concentration of consumers. These location networks are called "hot-spots" and access can be free or fee based. The original wi-fi service providers had no idea this technology would have such broad appeal and acceptance by even small businesses owners. Blacksburg, VA was one of the first cities wired with free wi-fi for the entire city.

Some wi-fi service providers use their sign-up page as new space for advertisers in hot-spots in airports, train stations, shopping malls, hotels for example. 

With such high level of use by wireless device owners can wi-fi become the next successful marketing and advertising channel? Most businesses, that offer free wi-fi, provide the hot-spot as a tool to keep shoppers in the business longer in hopes of getting sales for products and/or services offered.

What if a business with free or secure wi-fi had a cost effective means to place opt-in ads for all users of the wi-fi service? That would mean the business owner could control advertising of its products to all shoppers casually using the wi-fi for Internet surfing and make more sales.

As a business owner would you expand your wi-fi to an advertising tool for more sales opportunities? If so, ANProximityMarketing.com has the exclusive rights for such a service in the U.S. Call 571-235-6538 and sign-up now.
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