Friday, May 3, 2013

Your SEO works. Now what?

You have paid a service or used staff to finally get your SEO cooking. Your ads, offers and/or business listing is moving up in local search requests. Phone calls and in-store traffic is increasing monthly. Now what?

I do quite a bit of research and subscribe to domestic and international newsletters on buyers shopping habits, internet and mobile usage and a host of other advertising and marketing topics.

But, today there were two stats that really caught my attention. The first, there are 7 billion people on earth and there are 6 billion mobile users. The second, 75% of consumers access smartphones in-store: Forrester Research.

If you are a business owner with a retail location showrooming is getting worse and costing you sales you don't even know you missed. Now that's scary. What you don't know won't hurt you but, in this scenario what you don't know will kill your business. By the way if you don't know what showrooming is stop now and find out before you go out of business.

As a marketer how do you best use these stats to help your clients? If you have no mobile or digital solution for your clients you better get several before they leave you, asap.

Businesses offering free wifi to keep shoppers in-store longer and/or as a customer service feature your competition thanks you. If you have no real value for those shoppers while inside your store that "just looking" means found it down the street and thank you for your help.

Your SEO works. Now what?