Why Private Ad Exchange Network Is Growing

The private ad exchange network is not new. Google, Facebook, Bing, etc., has this service. Those websites only allow approved advertisers to post ads in a very controlled environment.

Most recently large well known media outlets, WSJ, New York Times, Gannett, Conde Nast, i.e., have established private networks. Primary reasons are control quality of advertisers across their outlets, keep bulk of ad revenue and control data collected from visitors and advertisers.

Private ad exchange networks will work for a network of retailers, service providers and other type businesses in a given market. Even if competitors participate.

The goal is to keep shoppers or buyers within the group. Sort of like a mall but without the walls. Referrals are the best form of generating new business and keeping existing customers because the recipient of a referral place some trust in the referrer and in most cases will try the business and or service referred.

Networking is another concept that's been around for a long time. Members are selected by other members and usually only one business per category is permitted. They all meet regularly with each member given time to present their products and/or services. Each member is required to refer other member services.

First the Internet upset the norm for how businesses conduct business and advertise. But now wireless technology has gone way beyond the Internet and has drastically changed business, advertising, shopping and buying.

Technology has finally made the private ad exchange network a viable source of new business, income, revenue, market penetration, real time data, sales, promotions, customer reviews and advertising for any business.