Your Trade - You'll Give Me What!!!

It’s gotten you safely to the hospital for the birth of your first born. It’s taken the family on the last five memorable vacations with no problems. It’s taken you to all those early morning business meetings. It’s worth it’s weight in gold, right? Wrong.

Unfortunately that’s how you feel about your used car at trade in time. Because of the emotional value you place on your car, to you it has loss very little of its original value.

To the professional appraiser your used car is just a hunk of metal. Used car values are determined by the price paid, for similar cars, at weekly auto auctions held around the country. Similar cars can command different auction prices depending upon the area of the country. Each week all the used car prices set by the auctions are published in the Black Book. This book is the leading source for true used car wholesale values.

Professional appraisers and used car managers use the Black Book. Not the Blue or Red Books used by financial institutions.

Keep the trade as a separate transaction when buying a new car. Research the value of your used car just as you do for the new car. Determine what the dealer will pay to buy your car if you were just selling it to him/her.

If you have a balance or payoff on your trade don’t expect it’s market value to cover this balance. Rarely is that the case. If the market value is not high enough then one of two things will occur; first the dealer will inflate the price of the new car to offset the payoff or two, you will have to come up with the cash to payoff the difference. Either way you will pay.

Negotiate hard for a good buy figure for your trade. Call several used car lots and get a buy figure. Place an ad in your local paper to see what buyers will offer. Check the prices of similar cars listed in your local paper. Compare all these prices to the quote given to you by your selling dealer.

One of the classic lines from a salesperson is, "We’ll sell you the new car for $$$ plus your trade." Does this tell you what your trade is worth? Keep it separate.

Questions to ask the salesperson: Will you shop my used car to get the best price? Will I get more for my car if I repair these minor problems? Is my car in good enough shape to place on your used car lot?

Long-Form Videos Are Watched

If you have spent much time with AutoNetwork you'll notice that we post long-from videos. This gives you more information and hopefully educate in the process. When we first started YouTube did not believe viewers would watch. And, neither did the car companies. We felt if a viewer is interested and content compelling they would watch.

Time has proven we were right. Now YouTube is encouraging publishers to post long-form videos.
Mobile viewers are even watching these videos on smartphones. But, the real turning point came with the iPad. Larger smartphone screens have contributed but tablets and iPads are the devices most used.

What do you think? Do you watch any long-form videos and on what devices?

Auto Shows

Want to see hundreds of cars, trucks and vans? Want to be able to leisurely wander in and out of these vehicles? Then the place to go is your local auto show.

Auto shows have a long history of successfully jump starting the buying of new cars. These shows are sponsored by your local auto dealers and auto manufacturers.

The largest auto show for new car introductions is the Detroit International Auto Show held in Detroit, Michigan in January. The Chicago Auto Show has the most visitors. The Los Angeles Auto Show is next and is growing in notoriety.

The majority of auto shows are held in major cities. One of the greatest benefits of these shows is the millions of dollars raised for local charities. Who says car dealers don't give back and care about communities.

The benefit to you as a car buyer is the availability of hundreds of automobiles for you to view and compare over a week or more time period.

Take the entire family. Get in and out of your dream car. See what really fits your life style and more important your pocketbook. Ask questions, gather brochures and have a fun day.

The latest in automotive technology, safety features and concept cars is on display for your review and feedback.

The auto show season has started. It runs until the spring. So, pack up the kids and support an auto show in your area. To find one use any search engine on the Internet and type in "auto show."

The RV (recreational vehicle) industry also have shows. They are sponsored by the local RV dealers and RV manufacturers. Take the family and really get blown away by the luxury, spaciousness and affordability of these vehicles.

Why Private Ad Exchange Network Is Growing

The private ad exchange network is not new. Google, Facebook, Bing, etc., has this service. Those websites only allow approved advertisers to post ads in a very controlled environment.

Most recently large well known media outlets, WSJ, New York Times, Gannett, Conde Nast, i.e., have established private networks. Primary reasons are control quality of advertisers across their outlets, keep bulk of ad revenue and control data collected from visitors and advertisers.

Private ad exchange networks will work for a network of retailers, service providers and other type businesses in a given market. Even if competitors participate.

The goal is to keep shoppers or buyers within the group. Sort of like a mall but without the walls. Referrals are the best form of generating new business and keeping existing customers because the recipient of a referral place some trust in the referrer and in most cases will try the business and or service referred.

Networking is another concept that's been around for a long time. Members are selected by other members and usually only one business per category is permitted. They all meet regularly with each member given time to present their products and/or services. Each member is required to refer other member services.

First the Internet upset the norm for how businesses conduct business and advertise. But now wireless technology has gone way beyond the Internet and has drastically changed business, advertising, shopping and buying.

Technology has finally made the private ad exchange network a viable source of new business, income, revenue, market penetration, real time data, sales, promotions, customer reviews and advertising for any business. 

Free WiFi Hot-Spot

The consumer in your store shopping with a smartphone is not only more educated but is also more likely to buy. The big difference is if you offer free wi-fi customers will use to shop you on the Internet. The good news is with COD another free wi-fi hotspot is created but customer cannot get on Internet. Only have access to COD website and/or mobile site where your coupons are located.

Your Mobile Only Coupons:
1. Increase sales-ready leads
2. Convert more in-store shoppers
3. Avoid missed mobile sales
4. Web portable provides more sales opportunities
5. Improve local search position
6. Invite shoppers to buy now
7. You coupons seen in every COD location
8. You do not need mobile site to advertise

Coupons display on smartphones, tablets, iPhone, iPad, laptop, PDA and PC. Customers can post reviews
Try COD now http://couponsoffersanddeals.com/advertise.asp?Loc=wifi

Wi-Fi The New Marketing Channel?

I had the  opportunity to test a similar device but using bluetooth. The bluetooth device worked very well and shoppers did opt-in for the bluetooth message with rates as high as 85% in my tests with a low of 17%  in a local small shopping mall.

I'm currently using the wi-fi device with my in home secure router, in my condo complex, and over 2300 hits so far.

The term wif-fi does not have a meaning. It is a shortened name given by the Wireless Ethernet Compatibility Alliance, the group which ensures compatibility between hardware devices that use the 802.11 standard.  Wi-Fi is used for high-speed connections (10 Mbps or greater) to laptops, desktops, smartphones, tablets and any other wireless device located within proximity indoors  or within several hundred yards outdoors.

Wi-fi service providers are networking cities and other areas with a high concentration of consumers. These location networks are called "hot-spots" and access can be free or fee based. The original wi-fi service providers had no idea this technology would have such broad appeal and acceptance by even small businesses owners. Blacksburg, VA was one of the first cities wired with free wi-fi for the entire city.

Some wi-fi service providers use their sign-up page as new space for advertisers in hot-spots in airports, train stations, shopping malls, hotels for example. 

With such high level of use by wireless device owners can wi-fi become the next successful marketing and advertising channel? Most businesses, that offer free wi-fi, provide the hot-spot as a tool to keep shoppers in the business longer in hopes of getting sales for products and/or services offered.

What if a business with free or secure wi-fi had a cost effective means to place opt-in ads for all users of the wi-fi service? That would mean the business owner could control advertising of its products to all shoppers casually using the wi-fi for Internet surfing and make more sales.

As a business owner would you expand your wi-fi to an advertising tool for more sales opportunities? If so, ANProximityMarketing.com has the exclusive rights for such a service in the U.S. Call 571-235-6538 and sign-up now.
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